Bucharest Welcomes China Tourism Fair to Enhance Cross-Cultural Understanding

The 2025 China Tourism Fair, held at the Chinese Cultural Center in Bucharest, marks a significant step in boosting cultural and travel ties between China and Romania. This sensational event, which took place on October 10, gathered over 100 representatives from both countries’ tourism, culture, and education sectors. The fair targets to build stronger connections, encourage tourism, and promote mutual understanding between the two nations.

Ambassador Chen emphasized the importance of tourism in building stronger bilateral relationships. By offering Romanians a closer look at Chinese culture, history, and natural beauty, the fair aims to spark interest in visiting China, thus boosting tourism between the two countries. It is believed that such interactions will not only benefit tourism but also foster long-term cooperation in other areas such as education and business.

Corendea’s comments underline how tourism goes beyond mere travel—it becomes a vehicle for cultural exchange and diplomacy. Such events help build bridges between people from different countries, promoting peace, collaboration, and shared experiences. He also called for the resumption of direct flights between Bucharest and key Chinese cities to make travel more accessible for Romanians and Chinese alike. Direct flights would not only ease travel logistics but also encourage greater academic, tourism, and investment mobility.

Romania’s growing interest in China is evident in the increasing demand for tourism, cultural exchange, and educational collaboration. Alin Burcea, president of Romania’s National Association of Travel Agencies (ANAT), shared that the fair aims to translate the potential of tourism into tangible outcomes. Burcea believes that the event will spark more collaborative efforts between Romania and China, leading to increased tourism and business exchanges.

Romania has long been an important partner for China in Europe, and such fairs further strengthen the relationship. With more opportunities for cultural exchange and direct travel connections, there are high expectations that this partnership will continue to grow.

The three-day China Tourism Fair offered much more than just tourism products. It provided a unique opportunity for visitors to experience Chinese culture firsthand. The fair featured 17 booths dedicated to Chinese tourism and cultural sectors. These booths displayed a variety of travel products, from tour packages to information on Chinese cultural landmarks. Visitors had the chance to learn about the vast diversity of China’s regions and attractions.

These activities highlighted the wide range of cultural experiences that Romania and other countries can explore when they visit China. The fair also helped to increase awareness of China’s growing influence as a tourism destination, where travellers can experience everything from historical landmarks to modern cities and breathtaking landscapes.

One of the most important discussions at the fair was the need to resume direct flights between Bucharest and major Chinese cities. Cosmin Corendea, along with others at the fair, emphasized that direct flights would facilitate travel for both Romanians and Chinese citizens, making it easier for tourists, students, and businesspeople to visit one another’s countries.

Currently, the lack of direct flights can be a barrier for many people who wish to explore China or travel between the two nations. Having direct routes would significantly reduce travel time and costs, making it more attractive for individuals to visit China. This would not only benefit tourism but also create opportunities for academic exchanges, cultural collaboration, and business partnerships.

Direct flights are essential for strengthening Romania’s connections with China. They would also encourage more Romanians to study abroad, explore China’s culture, or start businesses in the Chinese market. For Chinese citizens, direct flights to Romania would provide similar benefits, opening up opportunities for travel, investment, and collaboration.

The Chinese Cultural Center in Bucharest played a significant role in organizing the fair and ensuring its success. The centre’s involvement in cultural exchange and diplomacy has been instrumental in fostering positive relationships between China and Romania. By hosting events such as the China Tourism Fair, the Centre helps promote Chinese culture, art, language, and tourism to a wide audience.

The centre’s mission is to strengthen China’s cultural ties with Romania and support the development of people-to-people relationships. This year’s fair exemplified the Centre’s dedication to promoting cultural diplomacy and enhancing bilateral cooperation in various sectors. It is hoped that the event will lead to further exchanges in the future, enhancing the understanding and appreciation of both cultures.

Looking ahead, the China Tourism Fair signals a bright future for Romania-China relations in tourism. With more events like this fair, and the potential resumption of direct flights, it is clear that both nations are committed to further developing their tourism and cultural ties.

This fair marks just the beginning of what is expected to be a growing collaboration in the tourism sector. As more Romanians visit China and more Chinese tourists explore Romania, both countries will benefit from an exchange of culture, knowledge, and economic opportunities.

The fair has proven that tourism is more than just a leisure activity; it is a vital tool for diplomacy and international cooperation. By promoting mutual understanding through travel and culture, both China and Romania are laying the groundwork for long-lasting relationships that will continue to thrive.

The 2025 China Tourism Fair in Bucharest has successfully strengthened the cultural and travel ties between China and Romania. With more than 100 representatives from various sectors, the fair has provided valuable insights into the tourism potential of both countries. It has also underscored the importance of cultural diplomacy through tourism as a means of fostering mutual understanding.

As discussions on resuming direct flights and increasing cooperation continue, the fair has shown that tourism is a powerful tool for bringing nations together. With increasing interest in both countries’ cultures, there is no doubt that China and Romania will continue to grow their relationship and offer more opportunities for people to explore each other’s rich histories, landscapes, and traditions. The China Tourism Fair is a testament to the value of such partnerships and sets the stage for a future filled with even stronger ties between the two nations.